Office Supply

Do you have an online shopping site and you want to boost it to search engines and gain visitors turning into shoppers?

A simple solution for this: submitting to shopping portals with authority in the niche and search engines, in their merchant programs.

Merchant programs allow you list your products on shopping portals, the visitors can compare prices and features from different stores selling similar products and if they are decided to buy or want more details, they visit your site. This brings you traffic, PR and visitors turning into shoppers.

The things usually work like this: you subscribe the program and provide a datafeed with your products listing (category, name, price, URL of the product to your site, etc). This can be easily made by your IT team or even provided by the shopping portal at your request. The datafeed can be automatically updated by a small script or you can update it by hand whenever you change prices or products.

The shopping portal engine will scan the datafeed, will list your products (with name, description, price and link to the product page from your site). Portal's visitors will follow the link to your site to buy the product and... that's it!

Some portals allow visitors to submit products and stores reviews, a good opportunity for your store to be promoted.

This is a fast and easy method and, very important, some portals offer free listings for non featured position.